Javier Santos Moreno
Javier Santos — also known as Javier SEO — is an SEO born in Seville who has worked professionally since 2017. He has worked at agencies such as iSocialWeb Marketing and Comodoro Marketing, and has contributed to SEO projects for brands including Acciona and Clínicas Vitaldent, among others.
I didn’t get into SEO because it was fashionable. I got into it because I was obsessed with understanding why some sites grew and others didn’t, even when everything looked “done right”. Over time I learned something I keep front of mind: SEO isn’t about applying tricks, it’s about making the right decisions for each context.
In numbers
Who Javier Santos Moreno is
Javier Santos Moreno is an SEO consultant with professional experience since 2017. He has worked at Spanish-language agencies such as iSocialWeb Marketing and Comodoro Marketing, and has contributed to SEO projects for brands including Acciona and Clínicas Vitaldent, among others.
He focuses on business-driven technical SEO for ecommerce, healthcare and international B2B, on full SEO migrations, and on GEO (Generative Engine Optimization) and AI-applied SEO: strategies to get brands cited in answers from LLMs such as ChatGPT, Claude, Gemini and Perplexity. He works from Seville with nationwide reach.
He trained as an SEO Specialist at Webpositer Academy under Luis Villanueva and MJ Cachón, and is certified by Semrush (Technical SEO, On Page, Local, Link Building) and Google Skillshop.
My professional career in SEO
The way I work comes from having been inside serious projects, both agency-side and in-house. This is the path that shaped how I look at SEO:
SEO Consultant at iSocialWeb Marketing
Advanced technical consultancy and execution of SEO strategies on high-volume projects for large accounts. In-depth technical audits, action plans for semantic optimisation, site architecture and 6–12 month roadmap validation.
SEO Account Manager at Comodoro Marketing
End-to-end management of SEO projects, combining strategic definition with technical execution. Managing accounts of medium to high complexity, coordinating with development, content and design, and executive reporting to clients.
SEO Consultant and Project Director at CrececonSEO Agency
Strategic and technical direction of SEO projects in competitive environments. Defining bespoke strategies, supervising audits and architectures, coordinating technical specialists and collaborating with external agencies.
Head of SEO at Clínicas Doctor Life
Directing and executing a full SEO migration for a chain of health and aesthetics clinics. Planning, redefining architecture and clusters, technical supervision of redirects and post-migration analysis. Outranked directories such as Doctoralia and Top Doctors on key local searches.
SEO Manager at Inficon Global
End-to-end management of SEO strategy for agency clients. Technical audits, architecture design, local optimisation (NAP, opening hours, categories), review management and contextual link prospecting.
Clients and brands I’ve worked with. Throughout my career I’ve contributed to SEO projects for brands such as Acciona and Clínicas Vitaldent, among other companies in industry, healthcare and professional services, both agency-side and as an external consultant.
See the full CV of Javier Santos Moreno with the complete career history →
Javier Santos Moreno’s areas of expertise
These are the specific disciplines where Javier Santos Moreno adds value as an SEO consultant, drawn from the projects he has worked on since 2017 at agencies such as iSocialWeb and Comodoro Marketing, and from collaborations with brands including Acciona and Clínicas Vitaldent:
- Technical SEO and site architecture:crawling, indexing, Core Web Vitals, structured data, cannibalisation, hreflang, robots.txt and sitemaps.
- Local SEO in Seville, Camas, the Aljarafe and Andalusia:Google Business Profile optimisation, NAP, reviews and local signals.
- Ecommerce SEO:category and product page architecture, optimising key products, brand cannibalisation and seasonal campaigns.
- Full SEO migrations:architecture, internal linking, redirects, QA and post-migration analysis, preserving authority.
- Keyword research and search intent:topic clusters, content gap analysis, intent matching and mapping queries across the funnel.
- SEO in competitive sectors:healthcare (doctors, psychologists, aesthetic clinics), international B2B, industrial, food ecommerce and specialist niches.
- GEO (Generative Engine Optimization) and AI SEO:strategies to be mentioned as a cited source in answers from LLMs such as ChatGPT, Claude, Gemini or Perplexity. Optimisation for AI Overviews and the Knowledge Graph.
- Editorial link building and domain authority:contextual link prospecting and external signals.
My approach: less theory, more applied decisions
Over the years Javier Santos Moreno has seen too many projects lose time and money doing SEO “by the book”. Endless checklists, actions with no priority, content that targets no real intent, and strategies propped up by nothing but attractive metrics.
The way I work starts somewhere else. Business first, SEO second. Understanding what you sell, to whom, at what margin, and what role the organic channel can play in all of it. The strategy is built from there: structure, content, authority and execution. Not the other way round.
That’s why much of my work is as much about deciding what NOT to do as about defining what’s worth going after. And that judgement usually comes from real project experience, not loose theory.
My training and the SEOs I learned from
Javier Santos Moreno’s background is technical and self-taught. I started building sites with HTML and CSS and, over the years, trained both through formal programmes and in the most relevant Spanish-language SEO communities. I’ve learned very different approaches — white, grey, black — while holding to one premise: every project needs different decisions depending on context, risk and impact.
Academic training
Webpositer Academy
SEO Specialist with Luis Villanueva and MJ Cachón (2020–2021)
Seville Chamber of Commerce
Expert in Social Media and Digital Marketing (2018–2019)
IAB Spain
Specialisation in Digital Marketing (2017)
Active certifications
- Semrush:Technical SEO, On Page SEO, Local SEO, Link Building, Competitive Analysis.
- Google Skillshop:Google Tag Manager, Google Analytics (Advanced and Beginner).
- EF:Certificate of Achievement (English B1).
Communities and courses I grew up on as an SEO
I didn’t train in academies alone. A good part of my education came from paying for (and devouring) the training programmes of the Spanish-language SEO communities that shaped the industry between 2015 and 2022:
My daily stack: the SEO tools I work with
These are the tools Javier Santos Moreno uses every day to diagnose, execute and measure any SEO strategy. Having access to them means you don’t need to pay for them yourself: I hand you the data ready for decisions.
Javier Santos Moreno’s results on real projects
These are some of the quantifiable milestones Javier Santos Moreno has delivered as an SEO consultant across very different industries. They aren’t vanity metrics: they’re results with a direct impact on the client’s revenue, leads or qualified visibility.
- Consumer ecommerce.€50,000+ in organic revenue in 3 months following a full SEO strategy, from architecture through to ranking key products and categories.
- Online plant nursery with a local focus.+700% organic growth in under 6 months, with peaks of more than 1,000 daily visits from SEO.
- Home sector ecommerce.Broke into Google Discover with 87,000+ visits in a single day, built on optimised content and a well-tuned technical foundation.
- Health and aesthetics.Outranked Doctoralia and Top Doctors on key local searches, capturing qualified traffic from the first week.
- Full SEO migrations.Directed and executed migrations (architecture, internal linking, redirects, QA and post-migration) while preserving authority and performance.
What it’s like to work with me
Javier Santos Moreno works in direct contact, with no intermediaries. I get involved in the projects I take on, which is why I cap my roster at 10 active clients. I’d rather work with few companies and do it properly, with real follow-up and honest conversations.
I look for projects where there’s room to make decisions calmly and where SEO makes sense as a medium-term investment. That’s why I try to be clear from the outset about expectations, timelines and viability.
If a project isn’t a fit, I’ll tell you. If it is, I commit. If what you’re after is hiring an SEO consultant in Seville, we go through it in depth on my consultancy page.
And if you’d rather learn to make the decisions yourself instead of delegating them, I also offer one-to-one SEO mentoring built around your own project.
The first step is a paid intro session (€30 · 30 min): that way we both make the most of those 30 minutes talking about the project. If we’re a fit, that context feeds into the proposal. If not, you still walk away with clarity on your next step.
Where to find Javier Santos Moreno
I share ideas, lessons and conclusions from projects in my Substack newsletter and on my social channels:
- Newsletter (Substack):@soyjaviersantos on Substack — Javier Santos Moreno’s newsletter on business-driven SEO.
- LinkedIn:linkedin.com/in/javier-santos-moreno — Javier Santos Moreno’s professional profile.
- X / Twitter:@SoyJavierSantos
- Full CV:Javier Santos Moreno’s professional CV
Shall we talk about your project?
If you want to improve your organic visibility and your sales or conversions without leaning so heavily on paid advertising, we can meet for an intro session.
Book an intro session · €30 →Roster capped at 10 active clients