Javier Santos Moreno
SEO Consultant · Strategy · Technical SEO · Growth · Ecommerce · Local
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Professional Profile
I’m an SEO consultant and strategist, and I’ve been helping online stores and digital projects grow organically since 2017, without depending on paid advertising. I like bringing together strategy, technical execution and work with the teams (development, content and design) so that SEO turns into real business results: more visibility, more leads and more sales.
I work with method: first I understand the business, then I prioritise what genuinely has impact and execute it, always measuring results with analytics and KPIs. I’ve led strategy, technical SEO, migrations, local SEO and ecommerce projects in competitive sectors, and I’m at my best when I can combine strategic vision with technical execution and a business focus. I also work on GEO (AI SEO), so brands get cited in answers from ChatGPT, Perplexity or Gemini and in Google’s AI Overviews.
Key Milestones and Results
- Ecommerce (consumer).€50,000+ in organic revenue in 3 months following a full SEO strategy, from architecture through to ranking key products and categories.
- Online plant nursery with a local focus.+700% organic growth in under 6 months, with a higher average order value and orders from the organic channel topping €6,000.
- Home sector ecommerce.Broke into Google Discover with 87,000+ visits in a single day, built on optimised content and a well-tuned technical foundation.
- Healthcare.Outranked major directories such as Doctoralia and Top Doctors on strategic local searches, capturing qualified traffic from the first week.
- SEO migrations.Directed and executed full migrations (architecture, internal linking, redirects and QA), with pre- and post-migration work that improved organic traffic, ranked key categories and increased revenue.
Professional Experience
SEO Consultant
Advanced technical consultancy and execution of SEO strategies on high-volume projects.
Key responsibilities:
- In-depth technical SEO audits (performance, structure, crawling).
- Action plans for technical, semantic and key content optimisation.
- Strategies for sustained organic growth, KPI measurement and reporting.
- Implementing bespoke solutions and validating roadmaps with clients.
SEO Account Manager
End-to-end management of SEO projects, combining strategic definition with technical execution and team coordination.
Key responsibilities:
- Leading SEO strategy for accounts of medium and high complexity.
- Coordinating with internal specialists (development, content, design) and reviewing deliverables.
- Task prioritisation, roadmap management and objective-based planning.
- KPI tracking, performance analysis and executive reporting.
SEO Consultant / Project Director
Strategic and technical direction of SEO projects in competitive environments, with team management and a business perspective.
Key responsibilities:
- Defining and directing bespoke organic strategies by client type.
- Supervising audits, site structures and scaling plans.
- Coordinating technical and content specialists (standards, quality, execution).
- Collaborating with external agencies on strategic projects.
SEO Specialist
Advanced technical consultancy and execution of SEO strategies on high-volume projects.
Key responsibilities:
- In-depth technical SEO audits (performance, structure, crawling).
- Action plans for technical, semantic and key content optimisation.
- Strategies for sustained organic growth, KPI measurement and reporting.
- Implementing bespoke solutions and validating roadmaps with clients.
Head of SEO
Directing and executing a full SEO migration, focused on technical architecture and preserving authority.
Key responsibilities:
- Planning and executing the migration to a new structure.
- Redefining architecture, internal linking and content clusters.
- Technical supervision of redirects and authority preservation.
- Post-migration analysis and adjustments based on real performance.
SEO Manager
End-to-end management of SEO strategy for a corporate site focused on qualified acquisition in industrial and professional services.
Key responsibilities:
- Advanced technical audits and services-oriented site architecture design.
- Coordination with development: performance, bug fixing and technical improvements.
- Local optimisation: listings with structured information (NAP, opening hours, categories).
- Review management and strategic responses for local reputation.
- Contextual link prospecting and management of collaborations and sponsored placements.
SEO Specialist
Executing SEO strategies for acquisition and organic rankings.
Key responsibilities:
- Planning and building service and location pages.
- Structural, semantic and performance optimisation.
- Local optimisation (NAP, opening hours, categories) and review management.
- Link building targeted at specific search intents.
SEO Specialist
Technical and structural development of service-oriented pages, focused on architecture and semantics.
Key responsibilities:
- Designing and deploying structures optimised for local searches.
- On-page SEO guidelines (content, heading hierarchy, strategic linking).
- Layout and technical adaptation to improve crawling and indexability.
- Disavowing toxic links and prospecting contextual links.
SEO Consultant
SEO consultancy applied to projects with specific visibility and performance needs.
Key responsibilities:
- SEO audits and tailored action plans.
- Designing content structures aligned with search intent.
- Reviewing on-page SEO configuration and architecture improvements.
- Rank monitoring and consolidation of key pages.
Digital Marketing Professional
Contributing to projects focused on site structure and content, applying SEO principles.
Key responsibilities:
- Writing and adapting content for stores and blogs.
- Metadata and heading hierarchy following SEO criteria.
- Support in organising menu architecture and navigation.
- Categorisation and tagging oriented towards rankings.
Skills and Competencies
Technical SEO
Crawling and indexing, architecture, internal linking, performance and CWV, migrations.
On-Page & Semantic SEO
Keyword research, search intent, clusters, content structure.
Local SEO
Listing optimisation, NAP, categories, reviews and reputation.
Off-Page SEO
Backlink profile analysis, disavowal, link prospecting, media and sponsored placements.
Management
Strategy, prioritisation, roadmap, team coordination and executive reporting.
Automation
Automating SEO tasks and processes.
Programming
HTML, CSS, JavaScript and Python.
Education
Webpositer Academy
SEO Specialist (2020–2021)
Business School (Seville Chamber of Commerce)
Expert in Social Media and Digital Marketing (2018–2019)
IAB Spain
Specialisation in Digital Marketing (2017)
Higher Technician in Marketing and Advertising
(2015–2017)
Licences and Certifications
- Google Skillshop:GTM, Google Analytics (Advanced and Beginner).
- Semrush:Technical SEO, On Page SEO, Local SEO, Link Building, Competitive Analysis.
- EF:Certificate of Achievement (English).
Personal Note
I like working on projects with real ambition: where SEO isn’t “doing tasks” but building a competitive advantage. I’m at my strongest when I can combine strategic vision + technical execution + business focus, work with teams and improve processes. In SEO the learning never stops — least of all now, with everything AI is changing — so I keep a mindset of continuous improvement and fast adaptation.