Javier Santos Moreno
SEO Consultant · Strategy · Technical SEO · Growth · Ecommerce · Local
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Professional Profile
I’m an SEO consultant and strategist, and I’ve been helping online stores and digital projects grow organically since 2017, without depending on paid advertising. I like bringing together strategy, technical execution and work with the teams (development, content and design) so that SEO turns into real business results: more visibility, more leads and more sales.
I work with method: first I understand the business, then I prioritise what genuinely has impact and execute it, always measuring results with analytics and KPIs. I’ve led strategy, technical SEO, migrations, local SEO and ecommerce projects in competitive sectors, and I’m at my best when I can combine strategic vision with technical execution and a business focus. I also work on GEO (AI SEO), so brands get cited in answers from ChatGPT, Perplexity or Gemini and in Google’s AI Overviews.
Key Milestones and Results
- Ecommerce (consumer).€50,000+ in organic revenue in 3 months following a full SEO strategy, from architecture through to ranking key products and categories.
- Online plant nursery with a local focus.+700% organic growth in under 6 months, with a higher average order value and orders from the organic channel topping €6,000.
- Home sector ecommerce.Broke into Google Discover with 87,000+ visits in a single day, built on optimised content and a well-tuned technical foundation.
- Healthcare.Outranked major directories such as Doctoralia and Top Doctors on strategic local searches, capturing qualified traffic from the first week.
- SEO migrations.Directed and executed full migrations (architecture, internal linking, redirects and QA), with pre- and post-migration work that improved organic traffic, ranked key categories and increased revenue.
Professional Experience
SEO Director
Senior SEO consultant working with marketing agencies and businesses to roll out organic visibility strategies, from strategic definition through to leading their execution.
Key responsibilities:
- Defining SEO strategies aligned with business goals and profitability.
- Leading and communicating with internal and external teams (development, content, design) to implement the strategy.
- Working with marketing agencies as SEO lead on their projects, with a technical specialisation.
- Project diagnosis and prioritisation of the highest-impact actions.
- Client liaison: roadmaps, objectives, KPI tracking and results presentations.
- Adapting strategies to the new AI search landscape (AI Overviews, LLMs).
- SEO mentoring for professionals and teams.
Head of SEO
SEO agency specialising in organic search projects, with its own methodology adapted to each type of client.
Key responsibilities:
- Designing SEO workflows by project type: ecommerce, service websites and local businesses.
- Technical and content SEO audits, with planning and implementation of corrective actions.
- Local SEO strategies and Google Business Profile optimisation.
- Optimising site architecture, internal linking and content structures.
- Rank tracking, performance analysis and client reporting.
SEO Specialist
Advanced technical consultancy and execution of SEO strategies on high-traffic projects.
Key responsibilities:
- In-depth technical SEO audits focused on performance, structure and crawl strategy.
- Building and executing action plans for technical, semantic and key content optimisation.
- Designing strategies for sustained organic growth, with KPI measurement and ongoing reporting.
- Implementing tailored solutions by sector and type of website.
- Presenting progress reports, setting objectives and validating roadmaps with clients.
SEO Account Manager
End-to-end management of SEO projects, combining strategic definition with technical execution and team coordination.
Key responsibilities:
- Leading SEO strategy for accounts of medium and high complexity.
- Coordinating with internal specialists (development, content, design) and reviewing deliverables.
- Task prioritisation, roadmap management and objective-based campaign planning.
- Tracking key KPIs, performance analysis and executive reporting.
SEO Specialist
Advanced technical consultancy and execution of SEO strategies on high-traffic projects.
Key responsibilities:
- In-depth technical SEO audits focused on performance, structure and crawl strategy.
- Building and executing action plans for technical, semantic and key content optimisation.
- Designing strategies for sustained organic growth, with KPI measurement and ongoing reporting.
- Implementing tailored solutions by sector and type of website.
- Presenting progress reports, setting objectives and validating roadmaps with clients.
SEO Consultant
Directing and executing a full SEO migration, with particular attention to technical architecture and preserving authority.
Key responsibilities:
- Planning and executing the migration of the entire site to a new structure.
- Redefining architecture, internal linking and content clusters.
- Supervising the technical process and redirects to preserve authority.
- Post-migration analysis and SEO strategy adjustments based on real performance.
SEO Manager
End-to-end management of the SEO strategy for the corporate website, focused on attracting qualified traffic for industrial and professional services.
Key responsibilities:
- Advanced technical audit and site architecture design oriented to services and client types.
- Implementing ranking strategies for key business categories.
- Coordinating with development on technical fixes, performance optimisation and SEO error control.
- Ongoing monitoring and analysis of SEO metrics to inform strategic decisions.
- Optimising business listings with complete, structured information (NAP, opening hours, categories).
- Review management and strategic responses to improve local reputation.
- Identifying and disavowing toxic links using analysis tools.
- Prospecting contextual link opportunities in sector media and blogs.
- Managing sponsored posts and collaborations with specialised digital media.
- Presenting progress reports, setting objectives and validating the roadmap.
SEO Specialist
Executing SEO strategies for a range of digital acquisition and organic ranking projects.
Key responsibilities:
- Planning and building new service and location pages using technical SEO criteria.
- Optimising websites from a structural, semantic and performance standpoint.
- Building pages in the CMS with custom source-code changes.
- Optimising business listings with complete, structured information (NAP, opening hours, categories).
- Review management and strategic responses to improve local reputation.
- Designing link building strategies targeted at specific search intents.
- Presenting progress reports, setting objectives and validating roadmaps with clients.
SEO Specialist
Responsible for the technical and structural development of service-oriented pages, with a strong focus on architecture and SEO semantics.
Key responsibilities:
- Designing and deploying page structures optimised to capture local and specific searches.
- Implementing on-page SEO guidelines for content, internal hierarchy and strategic linking.
- Layout and technical adaptation to improve crawling and indexability.
- Improving user experience with a focus on accessibility and structure.
- Identifying and disavowing toxic links using analysis tools.
- Prospecting contextual link opportunities in sector media and blogs.
SEO Consultant
SEO consultancy for online projects with specific visibility and organic performance needs, combining strategy and hands-on execution.
Key responsibilities:
- Analysing the SEO health of different websites and building tailored action plans.
- Designing content structures aligned with search intent.
- Reviewing on-page SEO configuration and proposing architecture improvements.
- Monitoring ranking trends and consolidating key pages.
Digital Marketing Professional
Contributing to digital projects focused on improving site structure and content, applying SEO principles to boost organic visibility and the performance of strategic pages.
Key responsibilities:
- Writing and adapting strategic content for online stores and blogs.
- Applying SEO criteria to metadata and heading hierarchy.
- Helping organise menu architecture and navigation.
- Supporting categorisation and tagging from a ranking-oriented perspective.
Skills and Competencies
Technical SEO
Crawling and indexing, architecture, internal linking, performance and CWV, migrations.
On-Page & Semantic SEO
Keyword research, search intent, clusters, content structure.
Local SEO
Listing optimisation, NAP, categories, reviews and reputation.
Off-Page SEO
Backlink profile analysis, disavowal, link prospecting, media and sponsored placements.
Management
Strategy, prioritisation, roadmap, team coordination and executive reporting.
Automation
Automating SEO tasks and processes.
Programming
HTML, CSS, JavaScript and Python.
Education
Asdrubal Academy
Master’s in Technical SEO (2026–2027)
Webpositer Academy
SEO Specialist (2020–2021)
Business School (Seville Chamber of Commerce)
Expert in Social Media and Digital Marketing (2018–2019)
IAB Spain
Specialisation in Digital Marketing (2017)
Higher Technician in Marketing and Advertising
(2015–2017)
Licences and Certifications
- Google Skillshop:GTM, Google Analytics (Advanced and Beginner).
- Semrush:Technical SEO, On Page SEO, Local SEO, Link Building, Competitive Analysis.
- EF:Certificate of Achievement (English).
Personal Note
I like working on projects with real ambition: where SEO isn’t “doing tasks” but building a competitive advantage. I’m at my strongest when I can combine strategic vision + technical execution + business focus, work with teams and improve processes. In SEO the learning never stops — least of all now, with everything AI is changing — so I keep a mindset of continuous improvement and fast adaptation.